Genre - The good the bad and the ugly.

The film 'The good, the bad and the ugly' is typical to its genre by using generic conventions and codes.  The genre of the film is western. We know this because the iconography, representation, narrative and ideology used, all fits in with this specific genre.

Iconography - during a clip from this film, many close ups of guns are used. This is typical icon used in western films, as many of them include scenes where characters shoot at others with guns. Also at the time period that the film is set in, guns showed power and control. Also two of the characters shown are wearing cowboy hats. This icon also represents western films, as many characters involved have their stereotypical look, of wearing a cowboy hat, scruffy clothes and a gun holster. Many people would suggest that is a typical looking person in a western film.

Narrative - The storyline of the clip I viewed is also very typical to the genre. The scene is a shoot-out scene which is always seen in western films. Also in western films, it is usually the good who defeat the  bad, and this is shown in the scene as the individual who is considered 'good' kills the individual who is considered 'bad', making it very typical to the genre.

Representation - in the scene I watched, not one women was shown. In a typical western film, the main character are men, as in the time the scene was set, the world was very patriarchal meaning the representation of gender is also very typical to the genre used.